Fitz’s Packaging

This Fitz’s soda rebrand features a playful, risograph-inspired packaging series. Each flavor—Strawberry Eucalyptus, Cranberry Rosemary, and Pineapple Cilantro—has bold, screen-printed illustrations and vibrant palettes that highlight the ingredients. A 6-pack bottle carrier in pink and blue complements the labels, tying the collection together. The bubbly retro logo and layered textures add a fun, handmade quality to this fizzy, small-batch soda line.